Tuesday, February 7, 2012

PROTON CARS


1. I stopped using Proton cars after I stepped down. I wanted to enjoy the superior quality of the high-end European and Japanese cars.

2. Proton was known for its cheap cars. The assumption is that it can never produce cars of quality as represented by European, Japanese and even Korean cars.

3. The people at Proton are unhappy over this reputation. They feel it is wrong to think that they cannot produce high end cars. It is just that the company policy was to produce run-of-the-mill cars. The Malaysian public expect Malaysian cars to be cheap. Cheap cars just cannot have the quality and the features of the more costly imports.

4. Proton people want to show that given the support they can produce quality cars.

5. The other day I test drove their latest model on the test track at Shah Alam. I can verify and assure Proton customers and Malaysians generally that this new model can match any of the Japanese or European quality cars. It was such a pleasure to drive. A foreign friend who knows cars, tested the car and says it is up to the standard of the up-market cars from Europe.

6. This car uses hot press steel body which is stronger than cold press. It has a 1.6 liter turbocharged engine equal to a 2.0 liter engine power. The engine complies with Euro-five standards.

7. A whole list of feature has been incorporated. This includes Vehicle Seek Lamp, Wiper Auto Speed, Auto side door folding mirror, Push Button Start / Stop, Sensors for Automatic Wiper and Headlamp and GPS Antenna for Navigation System.

8. Additionally it has Impact Sensing Door Lock, Continuous Variable Transmission, Security Alarm System, Immobiliser and Central Locking.

9. The automatic version has Shift Lever with Tiptronic Mode and Paddle Shifter on Steering Wheel for seven gear changes. ABS to prevent skidding and BA (Brake Assist) to increase brake pedal force.

10. There are many others features which enhances the performance of the engine and driveability of the car.

11. There will be several models with less features than I describe. But they are all superior to the other Proton cars.

12. Naturally the price would be higher though probable cheaper than imports with similar features and quality.

13. I believe this is a great car and Proton can be proud of it. Malaysians can be proud of it too. The extra Ringgit you have to spend will be worth it.

14. The car will be available in three months time.
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